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The Four New Cs of Marketing

Click the arrow to listen to Jan Marie Dore reading this article [display_podcast] Marketing in this day and age needs to be a two-way communication. In a professional service business, it may make more sense to focus on the four C’s of marketing rather than the more traditional four P’s. They are much more customer… Continue reading The Four New Cs of Marketing

Article Marketing: What Are the Most Requested Topics?

If you have followed me for any time, you know that I am a big fan of article marketing. I regularly publish articles in my ezine and at my blog, and submit to online directories. By doing that, I get a lot of traffic back to my website to check out my free offer and… Continue reading Article Marketing: What Are the Most Requested Topics?

Give Yourself Permission to Shine

Each of us is unique. Each of us has gifts to share and a contribution to make. Have you been giving yourself permission to shine with your gifts and talents, or have you been dimming your light and not sharing it with others in the way you know you could? “As we let our light… Continue reading Give Yourself Permission to Shine

Are You Making These Mistakes at Your Website?

Click the arrow to listen to Jan Marie Dore reading this article [display_podcast] Is your website bringing you all the sales and opportunities you want? Over the years as I have studied marketing best practices and mentored thousands of women entrepreneurs in marketing and growing their business, I have observed what works and what doesn’t… Continue reading Are You Making These Mistakes at Your Website?

What’s Your Brand Saying About You?

You already have a brand. Everyone has a brand – whether you know it or not. Your brand is a reflection of who you are, your opinions, values and beliefs expressed by what you say and do and how you do it. Personal branding focuses on you – your experience, talents, personal flair, and unique… Continue reading What’s Your Brand Saying About You?

How to Choose the Key Areas to Focus Your Marketing for Best Results

How do you determine the key areas you need to focus on for your marketing and promotion right now in order to get the best results? For example, do you need to work on establishing your expertise, strengthening communication with clients, building relationships, creating more awareness of your services, generating more leads, getting more visible,… Continue reading How to Choose the Key Areas to Focus Your Marketing for Best Results

3 Ways to Grow Your Business

Do you know that there are only 3 ways to grow your business? You can either: Attract more clients Raise your rates Increase the frequency or number of times that clients purchase. That’s it! Sounds simple doesn’t it? Focus on any one of these areas, and your business will grow. Increasing your fees is often… Continue reading 3 Ways to Grow Your Business

Is Self-Promotion Your Fatal Flaw?

Women entrepreneurs come to me to work on their marketing and sales so they can grow their business. Many of them struggle with the marketing and self-promotion part of their business before they coach with me. It’s very common that self-promotion is the fatal flaw for many entrepreneurial women. Is that true for you? Women… Continue reading Is Self-Promotion Your Fatal Flaw?