What’s Your Brand Saying About You?

You already have a brand. Everyone has a brand – whether you know it or not.

Your brand is a reflection of who you are, your opinions, values and beliefs expressed by what you say and do and how you do it.

Personal branding focuses on you – your experience, talents, personal flair, and unique point of view. This is what turns you into a brand just like the brands seen in cars, toothpaste, airlines, perfume, and soap.

Your personal brand stands for your unique identity, distinctiveness, and a promise of value. It’s your unique “signature style”.

Take a look at your marketing materials, marketing message, website, and blog. What is your brand saying about you? 

  • Do your marketing materials have a consistent look and feel and have you updated them recently with new services and programs?
  • Is your marketing message clear and targeted specifically to your ideal clients?
  • Is your website focused around your specialized talent and a consistent message?
  • Does you blog reflect your personality, knowledge and opinions?
  • If not…it may be time for a brand makeover. I’ll be posting a series of tips for you over the next few weeks on several ways you can easily buff up your brand.

    By Jan Marie Dore

    I mentor coaches and women entrepreneurs to attract more clients and create and sell more of their coaching services, programs and courses online at www.JanMarieDore.com. I also host a Free Facebook community for women entrepreneurs at Coaches & Changemakers. Come join us - it's FREE!


    1. Yes, branding goes far beyond the colors of your logo or website — it’s the essence of your business that takes time to develop and will evolve over time. Great article Jan!

    2. Jan, after I attended your Online Profits program, I updated my website and materials after receiving your excellent coaching. Now my brand is upfront and center, clear and elegant.

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