You already have a brand. Everyone has a brand – whether you know it or not.
Your brand is a reflection of who you are, your opinions, values and beliefs expressed by what you say and do and how you do it.
Personal branding focuses on you – your experience, talents, personal flair, and unique point of view. This is what turns you into a brand just like the brands seen in cars, toothpaste, airlines, perfume, and soap.
Your personal brand stands for your unique identity, distinctiveness, and a promise of value. It’s your unique “signature style”.
Take a look at your marketing materials, marketing message, website, and blog. What is your brand saying about you?
- Do your marketing materials have a consistent look and feel and have you updated them recently with new services and programs?
If not…it may be time for a brand makeover. I’ll be posting a series of tips for you over the next few weeks on several ways you can easily buff up your brand.