Click the arrow to listen to Jan Marie Dore reading this article [display_podcast] Marketing in this day and age needs to be a two-way communication. In a professional service business, it may make more sense to focus on the four C’s of marketing rather than the more traditional four P’s. They are much more customer… Continue reading The Four New Cs of Marketing
Tag: small business coaching
Three P’s Of Marketing
The Three New P’s Of Marketing For The Internet Age Traditional marketing texts cover the standard four P’s of your marketing mix that you may have heard of previously: product, price, place, promotion. They have served as the framework for decades for effective marketing management. In the age of the Internet, three new Ps become… Continue reading Three P’s Of Marketing
Market Research
Conduct Market Research to Get Your Products and Services Right Asking our clients for feedback about our products and services is something we often overlook. I used to be nervous about asking my clients for feedback because I was afraid they wouldn’t have good things to say. But I found that asking for their feedback… Continue reading Market Research