Anatomy of a Great Article

I have found writing and publishing articles to be one of the best ways to get more visitors to my website. I recommend article marketing as an important strategy for all my clients who have an expertise and enjoy sharing their ideas by writing or speaking.

I’d like to share a few simple tips with you on what makes a great article.

Great articles include the following:

  • A great title that highlights a benefit and gets attention
  • A beginning, a middle and an end
  • Good content that is concisely written, keyword dense, and provides value
  • Short paragraphs
  • Stay on topic
  • Copyright notice
  • Author resource box at the bottom

Check your articles to see if they are meeting all these criteria. Sometimes just a little tweaking here and there will turn a good article into a great article.

If you’d like a valuable resource full of insider article marketing secrets that will establish you as THE expert in your field and attract more qualified visitors to your website, check out my workbook and audo program “Article Marketing Simplified: The Eight Step System to Attract More Clients and Sales by Writing Articles

Happy writing!

By Jan Marie Dore

I mentor coaches and women entrepreneurs to attract more clients and create and sell more of their coaching services, programs and courses online at www.JanMarieDore.com. I also host a Free Facebook community for women entrepreneurs at Coaches & Changemakers. Come join us - it's FREE!


  1. Neat and succinct list, thanks Jan Marie. I luckily enjoy writing, and agree it is a great way value-add to clients and would-be clients; as well as getting your name and brand known,


  2. That’s great that you enjoy writing Angela. It’s one of the best way’s to get your name out there and add value at the same time.

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