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Life Lessons in Yoga Class

I learn some of the best life lessons in yoga class. Of course, doing the poses always brings awareness to where I’m holding and where I am letting go. But more than that, one of my yoga teachers, John, usually says a gem of a phrase in each class that causes me to pause and… Continue reading Life Lessons in Yoga Class

Position Yourself As An Expert to Increase Income

It’s a fact that experts can command higher fees in their field than generalists. Specialized knowledge or services are more highly valued than general information. It takes time and planning to position yourself as an expert or specialist in your field, but it’s well worth the effort to make this approach a part of your… Continue reading Position Yourself As An Expert to Increase Income

Internet Marketing Basics

Five Basic Internet Marketing Strategies to Promote Your Professional Services If you’re not using the internet to market your professional services, you’re missing out on expanded opportunities. Using the internet to promote your business will help you make the most out of your marketing efforts. Here are several very basic online marketing strategies to establish… Continue reading Internet Marketing Basics

Connecting To Intuition in Business

I had a flash of insight during my pilates class today. I’m a certified yoga teacher. I haven’t taught for several years as I have focused more on growing the coaching and training side of my business. But, when I was teaching yoga for many years, I taught entirely from my body and from my… Continue reading Connecting To Intuition in Business

How Full is Your Marketing Funnel?

Many service professionals struggle with converting prospects directly into high paying clients. They make the mistake of trying to sell their high-end services without first developing a relationship with potential clients. The second mistake they make is to offer only a high priced service without any lower priced options. Marketing experts suggest that we provide… Continue reading How Full is Your Marketing Funnel?

The Power of Focus

The secret of success is to focus on doing fewer things very well. The more I work with successful people, the more I realize they have certain things in common – they are selective about the projects they undertake, they continually evaluate how they use their time, and they don’t allow themselves to be distracted… Continue reading The Power of Focus

Three P’s Of Marketing

The Three New P’s Of Marketing For The Internet Age Traditional marketing texts cover the standard four P’s of your marketing mix that you may have heard of previously: product, price, place, promotion. They have served as the framework for decades for effective marketing management. In the age of the Internet, three new Ps become… Continue reading Three P’s Of Marketing

Market Research

Conduct Market Research to Get Your Products and Services Right Asking our clients for feedback about our products and services is something we often overlook. I used to be nervous about asking my clients for feedback because I was afraid they wouldn’t have good things to say. But I found that asking for their feedback… Continue reading Market Research

Networking Magic

Seven Tips to Make Your Small Business Networking Work Like Magic Networking is a skill that is necessary to achieve both business and personal success. It’s an easy and effective way to build your business. It’s a way of connecting with others that can expand your opportunities exponentially. Here are some fundamental tips to become… Continue reading Networking Magic