Many service professionals struggle with converting prospects directly into high paying clients. They make the mistake of trying to sell their high-end services without first developing a relationship with potential clients. The second mistake they make is to offer only a high priced service without any lower priced options. Marketing experts suggest that we provide… Continue reading How Full is Your Marketing Funnel?
Category: Business Growth for Coaches
Business Building for Life, Business, Corporate and Executive Coaches
The Power of Focus
The secret of success is to focus on doing fewer things very well. The more I work with successful people, the more I realize they have certain things in common – they are selective about the projects they undertake, they continually evaluate how they use their time, and they don’t allow themselves to be distracted… Continue reading The Power of Focus
Are You Attracting All the Clients You Need?
If you’re struggling with your marketing and not attracting enough clients, there are six areas to look at where you may be missing something; either: You may be targeting the wrong market You’re not positioning yourself well Your marketing message is not landing well with prospects You’re saying things at your website that prospects don’t… Continue reading Are You Attracting All the Clients You Need?
Six Key Ways to Promote Your Ezine & Grow Your List
If you publish a regular newsletter, you know that it’s a great way to keep in touch and develop relationships with clients and prospects. One of the biggest challenges I hear from my clients once they have started sending out an ezine is how to grow their list. A large list can keep your business… Continue reading Six Key Ways to Promote Your Ezine & Grow Your List
Six Secrets To Email Newsletter Success
An email newsletter is one of the best ways to market your professional services using the Internet. It’s a great low-cost way to keep in touch with prospects and clients who want to create or expand a relationship with you. Here are six secrets to ensure the success of your email newsletter. 1. Have a compelling… Continue reading Six Secrets To Email Newsletter Success
Eight Free Marketing Ideas to Promote Your Expertise
Promoting your small business can at times be very expensive. There are many techniques, however, that cost you little or no money – only your time. These strategies can be immensely satisfying too as you start to see instant results for your marketing efforts. The response from your prospects and clients will let you know… Continue reading Eight Free Marketing Ideas to Promote Your Expertise
Seven Ways to Expand Your Business by Writing
There are numerous ways you can promote your business as well as stay in touch with your prospective clients by writing. Some common formats of written works include ezines, articles, e-courses, free reports, booklets, and ebooks and how-to manuals. Writing allows you to demonstrate your knowledge in your specialty area and provide valuable information that… Continue reading Seven Ways to Expand Your Business by Writing
Ten Writing Tips to Promote Your Business
Two of the most effective ways to market your professional service business are by speaking and writing. Many professionals speak to groups and offer seminars and workshops, while others choose to promote their business through writing. If you are in this second group of people who like to write to promote your business and are… Continue reading Ten Writing Tips to Promote Your Business
Education Marketing Really Works
A client of mine commented this week that learning from me how to shift her marketing from being very sales oriented to educating her prospects and clients has many huge difference to her confidence and her business bottom line. I’m a big proponent of education marketing. Educate your prospects and clients about how you can… Continue reading Education Marketing Really Works
Creating Extra Value for Your Clients
If you’re building your business and want to attract more clients, one great way to do this is by adding extra value. Focus your attention on the value you can bring to clients and potential clients rather than on what you want from them. You know how women love to get those little sample gifts… Continue reading Creating Extra Value for Your Clients