A client of mine commented this week that learning from me how to shift her marketing from being very sales oriented to educating her prospects and clients has many huge difference to her confidence and her business bottom line.
I’m a big proponent of education marketing. Educate your prospects and clients about how you can help them solve their biggest challenges, and you’ll never have to sell again.
Here’s what to do to shift from selling to marketing with information:
- Give away some free information and tips about ‘the why and the what’ of your market’s biggest problem. Educate them on why it’s important to solve this problem and what they can do about it. Don’t give away the ‘how to’ solve the problem for free. That’s where you can sell paid programs and make money.
- Give away valuable information in order to get people on your list. Growing your list should be your number one marketing activity. In order to entice people to give you their name and email address, you need to give them some valuable information, such as a free report or a mini-course, or a free teleseminar.
- Give away your expertise freely. Write tips, articles, and/or a blog to demonstrate your knowledge and your status as an authority in your topic. Get interviewed by bloggers and the media on your topic and specialty to raise yourself to expert status.
Do you notice the theme in these three actions? It’s about giving away some of your knowledge. You don’t want to give away everything you know, but freely giving a portion of what you know will generate leads for your business and make your marketing more effortless so you’ll never have to sell again.