Conventional wisdom tells us to think big. Having coached and trained thousands of coaches and business owners over the past 20 years, I find the ones that have the greatest success tend to *think small*. What do I mean by ‘thinking small’? I mean choosing a narrow micro-niche where they can stand out as a… Continue reading Think Small: Micro-Niche Your Way to Business Success
Tag: Niche Marketing
How Are You Making Your Mark in the World?
Have you given any thought lately to the mark you’re going to leave on the world? Many of the coaches and service providers I work with know that they want to make a difference, but they don’t always spend time on the self-reflection needed to get really clear on their core strengths and talents and… Continue reading How Are You Making Your Mark in the World?
Is Your Marketing Message Targeted and Powerful?
Click the arrow to listen to Jan Marie Dore reading this article. [display_podcast] For your marketing message to be really powerful and effective, it needs to be very targeted and specific. You’ll want to define who the ideal prospects are who could most benefit from your products and services, and include that in your message.… Continue reading Is Your Marketing Message Targeted and Powerful?
Is It Time to Narrow Your Niche?
You know for far too many years in my business, I struggled with narrowing my specialty and choosing a niche. I believed that fine tuning my niche would keep away much needed business and clients. But…over the years for myself and my clients, I have found the opposite to be true. Now my niche has… Continue reading Is It Time to Narrow Your Niche?
Do One Thing Really, Really Well
I was on my way to deliver a seminar recently and came to a stop at a red light behind a truck. In very large letters on the back of the truck were the words “Do one thing really, really well”. Do you know what that one thing is that you do extremely well and… Continue reading Do One Thing Really, Really Well
