I was on my way to deliver a seminar recently and came to a stop at a red light behind a truck. In very large letters on the back of the truck were the words “Do one thing really, really well”.
Do you know what that one thing is that you do extremely well and have a natural talent for? That thing that people say “How do you do that? You make it look so easy.”
You have a natural talent, ability and passion for that one thing – yet you may not recognize it in yourself. It’s the ability that seems to come so naturally to you, while others really struggle with it.
What is the one thing you do really, really well that no one else could do exactly the way you do? By promising to do one thing really well, you can gain an edge in your marketplace.
In this economy, it’s very important for your business to have a unique product or service niche. You need to be able to very clearly answer the question “what’s the specific advantage of your service, program or product” in ways that make people automatically want to buy.
You can leverage a specialized business in so many ways that you can’t for a general business. Offering a specific advantage to prospects and clients makes your marketing and selling so much easier.
Are you specialized enough?
By promising to do one thing extremely well for a very specific segment of your market, you’ll have a very good chance of gaining the increased credibility and trust that will lead to more sales. You’ll be able to add more value instead of just your time so you can make more money with fewer transactions.
Stake your claim in the niche you really want to serve, and do just one thing really, really well.
What’s the one thing you do extremely well, and what market do you serve?
I’d love to know. Post your thoughts and comments below.
Wishing you much joy and success!
~ Jan Marie
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