Are you in a place of wanting more clients to fill your practice or grow your business? I have effectively used the Internet to attract more prospects and clients, and I’d like to share with you how you can too.
Here are three great ways to use the Internet to get noticed by more prospects:
1) Article Marketing
Article marketing is one of the top ways I have used to get visible on the Internet and attract more clients to my website. I write short articles – 400 to 750 words are enough – and submit them to online article directories. EzineArticles.com is the top article directory to use. You can place a short resource box at the bottom of your articles with your bio and a link back to your website. Once people have read your article, many will want to find out more and will click through to visit your site.
By posting to a blog on a regular basis, you’ll start to develop a following of people who are interested in what you have to say. Over time, some will be ready to hire you without you having to do any real selling. A great strategy is to use your blog to create content for an ebook, a workbook or a book by posting on specific topics and themes. The media might also notice you if you’re blogging on a specific topic, and want to interview you as a subject matter expert in your field.
3) Social Media Marketing
Social networking at sites such as Facebook, Twitter and LinkedIn is a great way to build connections online and be a resource for people. Use social media to build relationships, not to make sales directly. You can be strategic about developing relationships with people who could potentially introduce you to their contacts or their community. Be interested in connecting with and helping other people, and you’ll develop a following. Have a link to your website at your social media pages to make it easy for people to click through and check you out.
If you’re not using any of the above methods to demonstrate your expertise and attract new prospects to your website, you’re missing out on a great opportunity. Choose one of the methods above, and start to develop a system to use that strategy in your marketing mix. I think you’ll be pleasantly surprised at the results!
I invite you to post your thoughts and comments below.
Wishing you much success!
~ Jan Marie