Have you mapped out your passive income marketing funnel?
I had two conversations today with different clients about their marketing and sales funnel. The marketing funnel is a basic marketing concept that can have a huge impact on your profitability. If you haven’t yet implemented this idea in your business – you certainly should.
Here’s how it works.
First, you get lots of prospects in your funnel, then you create a path that guides them through the funnel from their first contact with you on through to your high end services and programs.
You need a plan for bringing people from your free talks or your free newsletter to your lowest priced offerings and then on to your highest paid services.
The big mistake so many professionals make is to try to sell people directly into their high end services. That rarely works.
Instead, create information products that will allow potential clients to get to know you with less work on your part and little risk or cost to them before they try your higher priced services.
Your clients move through your funnel so that when they are ready to work one-on-one with you, you have already developed trust with them and you don’t have to sell them – they have sold themselves!
If you’re ready to create information products and earn passive income, watch for a blog post later this week for my new 3 month group program designed to help you create money-making information products over the summer so you can beat this recession, attract more clients and make more money.
Make it a great week . . .