I’ve been teaching marketing and client attraction for many years, and what I have noticed is that many women spend a lot of time learning how to use social media, or how to grow their list, or how to get better at sales, but they rarely focus on the internal work that would really take their business to a whole new level.
My philosophy is that business growth is really an inside job – meaning that it’s not just about all the activities you are DOING, it’s also about who you are BEING.
Marketing and sales is what business is all about. Even though you provide a service such as coaching, consulting, or training, if you don’t also master the skill of marketing from the inside out, you’ll struggle to attract enough clients to keep you in business for a long time.
And knowing how to effectively BE your real self as you promote yourself can give you control over your income.
You need to do three key things:
- Get clear on the one thing you do better than virtually everyone you know.
Take time to figure out what you are really, really good at. Know what sets you apart so you can stand out and get noticed. Get feedback to make sure your strength is something people really want and will pay for in your marketplace. Then, let your brilliance shine.
- Highlight that strength in everything you do.
Teach it. Lead with it. Leverage it. Package it. Promote yourself as an expert or specialist in what you do best. Communicating from a place of power and certainty about your core talent will make all the difference in your sales and income.
- Continuously demonstrate your unique ability.
Demonstrate to prospects and clients how you can uniquely solve their problems with your core gifts and talents. Bring your unique ability into everything you do on a consistent basis.
It takes a shift in your mindset to claim the power of your brilliance and really own it. By doing this, people will naturally be attracted to working with you and you won’t have to work so hard at selling yourself.
It’s a power shift inside yourself that will make all the difference in your marketing being either highly effective are not effective at all. You can make this shift in your mind – even if you are currently struggling – and watch the lid come off your income.
Come from a place of helping others and knowing that you have the strength and talent to really help them solve their current challenges. Believe that you’re the best person to help them.
Step into your power and claim expert positioning, and watch your income and sales soar!
I welcome your comments below.
PS: Be sure to grab a copy of my Free Booked Up Coach ROADMAP here
PPS: Whenever you’re ready, here are two ways I can help you…
1. Join my free Facebook Community, Coaches & Changemakers. This is THE community to connect with other women coaches and solopreneurs who are starting and growing their own coaching and online course business. — Click here.
2. Apply for a mentorship spot with me. (Not for newbies.)
If you are already running a successful coaching business, and are passionate about impacting as many people as possible…let’s talk. Start by completing a simple application here — Click here.