Many of the women coaches and entrepreneurs I work with know that they need to choose a niche market so their marketing will be more effective. But they don’t know how to narrow their offers and their audience.
So here’s what you can do.
Let’s say you have 3 niche markets that you are considering for your business and you are trying to decide between them.
Here are the steps to take to narrow your niche.
- Do some market research on each of the target audiences. Find out what their challenges, frustrations, and problems and questions are.
- Determine from your strengths, experience and interests which of these problems you can solve for them.
- Look at how these problems are already being solved for this market by looking at books, magazines, and websites.
- Choose one single problem to solve – ideally something you have experienced and overcome and found a solution to yourself.
- Choose a problem that people or companies are actively looking to solve and willing to pay money for so that you aren’t trying to create demand for something people don’t want.
- Come up with a way you can solve this problem permanently for your target audience better than or in a different way than your competitors.
- Brainstorm unique solutions you can provide that will be perceived as better than other solutions that no one else is marketing the same way. Make it simpler, less expensive, or to a narrower target audience.
- List the steps or processes you would take them through to overcome their challenge and achieve the outcome they desire.
Now you have the starting place for a blog post, a talk, a podcast, a webinar or an email course you can use to test the response of your intended audience to your unique solution.
A soon as you start getting a good response to your topics and free offers, you can then go on to create a coaching package or an online course for your niche audience.
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