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Personal Branding is vital to your success in the new Creative Economy.
Personal branding will bring you more recognition and respect . . . and more income. When lots of people know who you are and what message you stand for, you are in a much better position to be more fulfilled and more profitable in your small business.
Here are three powerful things a unique, strong personal brand will do for you:
1. Define the impression you want others to remember about you.
Through the process of developing a professional brand identity, you will gain clarity on what can you do better than anyone else or what you have to offer that no one else can.
You can stand out and create a niche for yourself by thinking differently, challenging conventional wisdom, and having a unique perspective or point of view. Your fresh perspective or distinctive point of view about a challenge that your target market is experiencing will set you apart.
Your brand will set you apart and let others know what’s unique about you and the services you offer. Your brand exists solely in the mind of the buyer. Success in branding has to do with the perceptions you create in the marketplace, and the value your market places on those perceptions.
2. Easily differentiate yourself from your competitors.
Your expertise is no longer enough to differentiate you from others in your field. Your brand can differentiate your professional service business well enough to position your as a brand contender or dominator, rather than as a commodity.
One of the greatest benefits to you of having a strong brand is that it creates a sense of individuality and “separateness” in the marketplace so that your clients are able to easily differentiate your company from your competitors.
Through the branding process, you will become very clear on what you have to offer to the world and to your marketplace, and what makes you different from everyone else. Letting others know this through your central marketing message that captures the soul of your business will make you stand out and be recognized and remembered.
Differentiate your unique strengths and skills to stand head and shoulders above your competition, get more easily noticed, and get hired.
3. Develop a memorable professional identity that others will easily remember you by.
Branding is the ability to create a relationship of meaningful value between your company and your clients. It is having a reputation for delivering a product, program or service that delivers extreme value to the target market. Your brand is a relationship that develops from emotional connections that are maintained and nurtured. It is the image your customer connects with your company.
In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Branding identifies and differentiates you, your business and your products and services so you stand out from the crowd and get noticed.
Don’t be afraid to be controversial or innovative. Dare to be different. Develop a unique, strong personal brand that commands attention and gets you hired!
© Copyright Jan Marie Dore www.janmariedore.com All rights reserved.
Jan Marie Dore, ‘The Professional Women’s Success Coach’, Speaker and Author, publishes valuable marketing tips to grow a professional service business and increase profitability in her newsletter and blog ‘Success Secrets for Solo Professional Women’.
Jan Marie teaches women how to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com .
[tags] small business marketing, personal brand, personal branding [/tags]