Women entrepreneurs work with me as their business coach to learn effective marketing strategies to grow their business. Over the years, I have identified the seven strategies that I think work best to market yourself and your services:
1. Offer free talks and small scale seminars
Small seminars are one of the best ways to grow your business and get referrals. Put on your own free talks and seminars, or offer them through organizations that can put you in front of your ideal clients.
2. Rewrite your website to focus on keywords
If you don’t use targeted keywords at your website, people will never find you through the search engines. Find out which words potential customers are searching on, and sprinkle those words throughout your website copy and your articles too.
3. Write articles to demonstrate your expertise
Writing and promoting articles that showcase your expertise can give you lots of free publicity for your business. Write about the latest trends, have an opinion, and take a stand. Publishing articles both online at directories and niche sites ass well as offline in print publications will help you stand out and get noticed.
4. Expand your network
You need a large network to grow your business. Develop strategic alliances and ask others to help get the word out for you. Leverage the power of your connections to promote your business.
5. Choose a micro-niche to dominate
Your marketing efforts are simplified when you narrow your niche. Standing out in a small, defined niche is much easier and more effective than being one of many in a broad market. Build your brand in your area of expertise.
6. Create a powerful, self introduction
Create an introduction that says in as few words as possible who you work with, what their biggest challenge is, and how you help them solve that problem. Make it succinct. Then, get the word out, and ask others to spread it for you too.
7. Start an ezine or a blog
You need to get in front of your prospects an average of seven times before they are ready to buy from you. An email newsletter or ezine is one of the most effective ways to stay in touch with clients and provide value. A blog can be very effective too. It enables you to have a 2-way conversation with your audience.
Take action one at least one of these items, and watch your business start to grow!
Copyright © Jan Marie Dore ~ www.janmariedore.com ~ All rights reserved.Jan Marie Dore, ‘The Women Entrepreneurs’ Success Coach’, Master Certified Coach, Speaker, and Author, publishes valuable ideas to grow a professional service business and increase profitability in her newsletter ‘Success Secrets for Women Entrepreneurs’.
Jan Marie teaches self-employed female professionals to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com and read the Blog Success Secrets.
[tags] small business marketing, small business coaching, small business marketing strategies[/tags]