David Armano developed a great diagram on “The Marketing Spiral”. He writes about the marketing spiral versus the traditional marketing funnel we all know.…
“The traditional marketing funnel is dead. Who killed it? You and I did with a little help from this thing we call the Web. Well, OK-we really didn’t kill it, we just traded the linear funnel metaphor for something more organic and cyclical. I like to call this “The Marketing Spiral”.
I like this diagram above because Web 2.0 is all about community and conversation.
Perhaps we need to think about taking people through the Marketing Spiral and getting them really engaged by delivering valuable free content before we can get them into our more traditional “product funnel” that starts with low cost items and brings them up through to higher priced products and services over time.
What are your thoughts?
[tags] small business marketing, small business strategy, attract clients, lead generation, marketing funnel [/tags]