Terri Levine and Dave Lakhani have posted an eye-opening video The Hard Truth About Coaching In Turbulent Times. If you are a coach – you must watch this video!
It’s a must see for all coaches and a real wake up call. In this ‘inconvenient economy”, many coaches are failing because they have mot learned how to market themselves, how to close more sales, or how to create information products that bring in passive income. They are not offering a tangible return on investment, such as teaching a skill or impacting someone’s bottom line.
I’m glad someone is finally speaking out about what’s wrong in the coaching industry. I have been saying – and teaching – this for years. The schools teach you how to coach, but not how to run a profitable business.
The most successful coaches are not just coaching, they are consulting, mentoring, speaking, training and creating products. They are ruthlessly applying sales, marketing and visibility strategies. They are recognized experts in their field. People hire them because they know how to help them solve their specific problems.
Terry challenges us to go on a 10 day diet of no more every day than:
- 1 hour email
- 1 hour social media
- 1 hour television
The rest of the time, focus ruthlessly on marketing implementation and prospect calls.
Terri and Dave are hosting a free teleseminar on Wed May 27th. I’m sure there will be many good ideas on what it takes to make more sales.
Here’s how I can help you if you’re struggling in this economy:
- Marketing Training Teleseminars to attact more clients, create information products, and make more money.
- Platinum Coaching & Mastermind Retreat Program – This 12 month program for 10 elite women entrepreneurs starts in June.
- Consulting Day – accomplish more in one day than you would in an entire year by meeting with me in person. Map out your marketing funnel, business growth strategy, and product launch plan.
Call or email me any time if you’d like to set up a time to discuss how I can help you grow and thrive in this economy.