One of the main challenges facing service professionals is hitting an income ceiling based on how much time they have. As a business coach for professional women, I see this happening a lot. If they are serving people only one at a time, and reach a full practice, there is a limit to the amount of time they have and income they can generate. They max out on the income they can earn.
Packaging what you know into a knowledge product that shows people step-by-step how to implement your unique way or system of providing your service and information to your clients can add to your bottom line and make good use of your time.
Even adding a workshop or a teleclass or a valuable special report to your business plan will leverage your time and add more income and revenue streams. You begin shifting from working one-to-one to serving one to many.
[tags] small business marketing, information marketing, passive income [/tags]