Marketing and sales is what business is all about. Knowing how to effectively promote yourself can give you control over your income. Even though you provide a service such as coaching, consulting, or training, if you don’t also master the skill of marketing, you’ll struggle to attract enough clients to keep you in business for a long time.
You need to do three key things:
- Get clear on the one thing you do better than virtually everyone you know.
Take time to figure out what you are really, really good at. Know what sets you apart so you can stand out and get noticed. Get feedback to make sure your strength is something people really want and will pay for in your marketplace.
- Highlight that strength in everything you do.
Teach it. Lead with it. Leverage it. Package it. Promote yourself as an expert or specialist in what you do best. Communicating from a place of power and certainty about your core talent will make all the difference in your sales.
- Continuously demonstrate your unique ability.
Demonstrate to prospects and clients how you can uniquely solve their problems with your core gifts and talents. Bring your unique ability into everything you do on a consistent basis.
It takes a shift in your mindset to claim the power of your brilliance and really own it. By doing this, people will naturally be attracted to working with you and you won’t have to work so hard at selling yourself.
It’s a power shift inside yourself that will make all the difference in your marketing being either highly effective are not effective at all. You can make this shift in your mind – even if you are currently struggling – and watch the lid come off your income.
Come from a place of helping others and knowing that you have the strength and talent to really help them solve their current challenges. Believe that you’re the best person to help them. Step into your power and claim expert positioning, and watch your income and sales soar!
I welcome your comments below!
~ Jan Marie
Private 1-1 Coaching
Ready to claim your power and brilliance? I have opened up a few new spaces for 1-1 coaching clients. I’d be honored to be the one who lights your path this year because it’s my mission to help more women entrepreneurs just like you share their talents with the world and get their message out in a much bigger way.
If you’ve ever thought that I could help you build a business that makes great money and gives you more freedom while you bring your great work out into the world to make a bigger difference in people’s lives (who doesn’t want more of THAT?) – then simply answer a few short confidential questions so I can learn a little more about you. If it looks like we’re a good match to work together, we’ll set up a time to talk and decide which coaching option is right for you – anywhere from a one-day intensive to one of my 3 or 6 month coaching programs.