John Reese of Income.com posted today that the Future of Business is all about being transparent in your business.
John says: “One way for you to practically guarantee that you make more money in your business is to improve the relationship with your website visitors/blog readers. And being more transparent about your business and your own life is one way to do it.”
For our business to thrive, we need to become more transparent and to bring our personality into our marketing. People buy more from those they’ve come to know and trust. They want to know they are dealing with real people.
I know I have had a better response from my ezine and blog readers by letting them into my life a little. People like the personal touch, especially if you are providing them with a personal service. It may be sharing an experience you have had, or sharing photos of your pet or a vacation.
Try letting people in a little and see what happens.
[tags] small business success, small business strategy, marketing strategies [/tags]