I just listened to an audio program of my business coach Rich Schefren interviewing one of his main influences, Chet Holmes, on ‘Four Ways to Double Your Sales’. Chet reinforces the idea that education based marketing is the way to go. Educate your prospects and clients and you’ll never have to sell again. Make sure that any market you go after can have some aspect of education to it. Learn everything you can about your industry or specialty, and strategically position yourself as an expert.
Chet’s four ways to double sales are:
- Focus your efforts on your perfect buyers
- Use educational based marketing
- The superstar strategy: have people selling for you
- Develop the mindset for a six or seven figure business
You can listen to the audio here:
Free Chet Holmes and Rich Schefren MP3 For Growing Your Business Fast