A Blog is a great low cost tool for developing customer relationships. One of the biggest struggles I find new bloggers have (including myself!) is finding their own voice. . . finding a way of writing that feels authentic. Many women professionals I work with feel they have to be an expert in what they do before they can write anything. This blocks them from writing right from where they are now – weaknesses, imperfections and all.
It’s okay to let readers know you’re not perfect. Let them in on your struggles, and they will relate to you as having similar challenges to the ones they have. Celebrate both your successes and weaknesses. Let them know how you overcame a problem or took care of a frustration. They can learn from you.
I like to learn from people who are willing to let me know they are human too. How about you?