Asking our clients for feedback about our products and services is something we often overlook. I used to be nervous about asking my clients for feedback because I was afraid they wouldn’t have good things to say. But I found that asking for their comments on my services was a good thing. They felt that their comments were of value to me, and they gave suggestions for ways I could grow my business by modifying a service or offering them an additional one.
Most would agree that gathering feedback from customers and prospects is a good idea. However, the typical reaction of small business owners to conducting market research is “I don’t have the budget and/or expertise”; or, “I’m afraid of what my current clients might tell me that I don’t want to hear.”
Conducting market research should be an ongoing activity in your business. Getting feedback or conducting surveys will help you focus your marketing efforts and design solutions to meet the very specific needs of your target audience.
You can use surveys, questionnaires, or feedback forms to collect data in an organized fashion that you can analyze and draw conclusions from. These can be in-office, mailed out to clients, emailed, or online surveys at your website. Online surveys are available at: Zoomerang or Survey Monkey.
Do you ask for feedback from your clients?