We’re doing a series of interviews this month on personal branding. One of the strategies that has been mentioned is to differentiate yourself to stand out in a niche.
My Business Coach, Rich Schefren, commented in his blog today:
“Thought leadership is increasingly becoming the virtual branding tactic of choice these days, primarily due to it’s effectiveness and the speed in which results are achieved. If you use empathy and articulate your target market’s problem better than anyone else, you will have their complete and undivided attention.”
I have not tended to have a stong opinion or take a stand about many things, but more and more as I see things I don’t agree with, I am speaking up. I hadn’t connected that with choosing to be a thought leader.
What about you? What can you take a stand for or be contrarion about? It just might get you noticed and get you hired!
[tags] small business marketing [/tags]