More small business owners are switching from expensive custom-designed websites to blogs. I have switched all my websites over to WordPress.
The National Federation of Independent Business says that any small business can benefit from having a blog. At its most basic level, NFIB says, a blog is a user-run Web site that allows for quick, easy and frequent updates – no webmaster is needed – and lets your readers leave comments.
Small-business blogging expert Brian Brown tells the NFIB:
If you have customers, then you should be blogging. The cost is low, but the benefits are enormous. Blogs let you educate your customers about your products and services, publicize new products and promotions and get feedback from your customers. They can also help boost your business’ search-engine results, driving more traffic to your site and helping establish you as an industry leader.