I was on a call yesterday with The Blog Squad – Patsi Krakoff and Denise Wakeman all about Business Blogging and why blogs are such a good business tool for solo-professionals.
They talked about 4 critical elements for your blog:
- Content: Post valuable content.
- Outreach: Reach out to other bloggers and make comments to develop relationships.
- Design: Make sure the design of your site is working to get clients for you.
- Action: Invite your readers to do something – subscribe, register, buy.
The most common mistakes they see bloggers make are not being clear on their target audience, not having focused content, and not having an opinion or being a resource.
I have learned so much from these two ladies about blogging. They are real experts. If you want help with your business blog, I can highly recommend their ebook Build a Better Blog and their Blogging and Beyond Mentor Program.
They also offer a free white paper The Great Internet Marketing Challenge.
If you’re ready to start a blog and create a platform for more exposure for your business, take a look at my recorded Audio Interview with the Blog Squad…
[tags] blogging, write a blog, business blogs, social marketing [/tags]