Download the Excellent ‘Best-Kept Marketing Secrets’ e-Book for Free.
Get great marketing tips from 100 experts, including yours truly.
Anita Campbell of Small Business Trends asked some of the world’s top marketers, small business experts and bloggers – including Seth Godin, Guy Kawasaki, John Jantsch and Michael Port – to share one of their best kept marketing secrets.
She has compiled the best 100 tips ( including mine :-)) from her compilation of best kept marketing secrets into an excellent e-book called ‘Best-Kept Marketing Secrets: 100 Experts Dish With Their Marketing Tips’.
The 33 page e-book has 100 expert tips across various marketing related topics like relationship marketing, marketing strategy, online marketing and social media, including my own tip on giving away free content:
Tip from Jan Marie Dore: Give away lots of free content and ideas to develop relationships and build trust. Give away your best tips freely.
My view is that content marketing is one of the best ways to gain expert status in your niche. I work with professional women who want to write the content that could build their business, but are blocked by their perfectionism or fear of being visible with their outspoken views. I suggest that when they start writing, they just write like no one else is reading except them. Then, just stay focused on how they can help their target audience achieve their most desired result. This takes the pressure off it being all about them and makes it all about the clients they are meant to serve and how they can help them. From that place, the writing and the content development just start to flow.
I encourage you to download ‘Best-Kept Marketing Secrets’ today.
[tags] small business marketing, small business strategies, small business marketing secrets[/tags]