Over 20,00 people downloaded Rich Schefren’s Attention Age Doctrine Part 2 yesterday. If you’ve read it, you already know why. It’s an amazing 90 page report that has more meat than most business books.
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Download the Attention Age Doctrine.
Rich is a thought leader who points me in the direction that web marketing is heading. His reports are full of good, actionable content. You might not like all of it, but the information will benefit you if you take the time to read it.
Traditional marketing methods have less and less impact. Rich’s strategies teach you the new Web 2.0 marketing strategies such as branding yourself as a thought leader and building community. He suggests several action steps, such as mapping and monitoring your market, then building and leading your community. He offers four steps to becoming a ‘marketing maven’.
I found the report very useful and am making several broad changes in my business based on Rich’s suggestions. I have identified the most influential people and bloggers in my industry and I’m going to get to know them better. I am finally convinced enough to narrow my niche much more specifically.