Someone asked on a call the other day when we talked about delegating administrative tasks how she could afford a virtual assistant. The conversation was about how important it is to follow up and to have a system in place to keep in touch with clients and prospects. It was suggested that we not do it ourselves – these are perfect tasks to delegate.
It occurred to me that the question to ask yourself about your business might not be “How can I afford an assistant?” but rather “How can I raise my rates to bring in more money?”.
Delegating follow up tasks is so important to keeping customers happy. Keeping in touch can lead to more referrals and more sales, so it’s often wise to spend money to make money.
Telling yourself you don’t have the money to run your business efficiently weakens your confidence. Why not increase your confidence by getting clear on the real value you provide to clients and raising the fees you charge?
That way, you’ll be able to easily afford administrative help, and you won’t stay stuck in poverty consciousness.
Are you charging enough? Are you asking yourself the right questions? I’d love to hear your comments about what questions you ask yourself about your small business.
[tags] small business marketing, attract more clients, virtual assistant delegation [/tags]